The existence of advertising has its special significance.It can be used to convey the plane information,brand and image,so as to attract consumption.
Advertising design is an aesthetic recreation of material culture and life style.
It beautifies the pictures by exaggeration,association,symbolism,metaphor,humor and humor,so as to meet the aesthetic needs of people's praise.
In modern commercial society,the vast majority of goods and services information is transmitted through advertising.
Print advertising accurately expresses information through words,colors and graphics,while two-dimensional advertising expresses information through sound and dynamic effects.
Only through the above various ways can goods and services be accepted and recognized by consumers.
A Letter to a Friend Dear Zhang Wei I’m glad to know that you are coming to my city during the summer vacation. However I’m afraid there’s some bad news. I’m planning to take part in an international conference to be held in another city duringthe time of your visit. All the top scientists in my field will show up at the conference. More importantly I’m lucky enough to have beenselected to give a speech on behalf of my research team at the Conference. I really can’t miss it. I understand that it’ll be your first time to this city and I’m your only friend here. I’ve asked my roommate to meet you at the airportand you can stay in my room. He is a very nice person and he will show you around the city. Hope you two will get on well and have anice holiday Yours Li Ming
Your travel company must book facilities and services in advance or other package companies will book them first.Market research has shown that most customers will not pay more than a certain price for your holidays.To maintain your profits for that price,you can
afford to spend only 150 euros per person on extra services,in addition to your basic costs.Here are the choices of services and their prices.
Himalayan mountains holiday
Climbing course 30 euros
Trip to the glaciers and ice caves 30 euros
Hang-gliding course 60 euros
Market tour with local guides 20 euros
White-water rafting down the river 40 euros
Horseback visit to ancient temples 30 euros